The internet has changed everything.
Not too long ago, people would have to call each other for every little thing, but now, instead of turning to our phones, we turn to our computers. Email has taken over as the predominant form of business communication—some businesses even text their customers—but that doesn’t mean the telephone is obsolete. Here’s why your business should still have a business phone system:
Phone calls lead to sales
People are more likely to pick up the phone than answer an email. According to one study, phone outreach had a response rate of 8.1%, compared to .03% with email. Most of that has to do with the fact that we simply don’t open every email we receive. Maybe we think it’s spam, or maybe we receive so many emails that it’s just not possible to read every single one. Either way, if someone calls you, chances are you’re going to pick up.
You appear more professional
If you’re a well-established business, you should also have an established business phone system. Having a designated phone line that customers can call will help them see you as a dependable business. And, with Bring Your Own Device (BYOD) technology, you can use that designated phone line right on your smartphone, staying connected with your customers 24/7.
A phone call is more personable
Taking a phone call with a customer will let that customer know you care. Sending an email is easy enough, but a phone call requires real time and commitment. It will also give you an opportunity to understand where the customer is coming from, making it easier to determine how happy or unhappy they are, a difficult thing to do through e-mail where attitude and tone of voice are lost.
In order to make sure your business is keeping up with its customers’ needs, it’s important to have a well-functioning phone system. Vaspian provides innovative and reliable cloud-based phone systems and mobile apps to help your business thrive in the digital age.