One of the hardest obstacles as a small business owner is not starting the enterprise itself, but instead scaling it up, and expanding. It’s growing beyond that customer base of 10 or 15, or a location of one or two, that can be tough. Fortunately, there are ways to build and grow your small business that are virtually cost-less and have proven to work.
Customer service is key
Customers tend to share recommendations of the businesses that they enjoyed working with and are loyal to, and it’s this referral network that could help your business grow. The only way to encourage this word-of-mouth marketing strategy is by making your customer service truly exceptional—get to know your clients and personalize your transactions.
Be a part of your community
When you start a small business, you become a member of a community that has the potential to help you succeed. Dive into this opportunity—reach out to local groups or events to inquire about partnerships or sponsorship and extend your local credentials through social media. Customers will more easily give their support to a business that gives back.
Social media is huge
Speaking of social media, one of the most revolutionary events to happen to small businesses in the last 10 years has been the rise of Facebook, Twitter, and other social networks. You are given what is essentially free advertising and marketing at your fingertips, which has the ability to reach a wide range of people. So, use it wisely, and often!
Stand out from the competition
What makes you different from the business down the street? Or your competitor on the other side of town? We’re not the ones who will ask these questions—your customers will. So give them a good answer; do everything you can to stand out amongst the pack, either through creative events and products or quality customer service.
Take advantage of technology
We cannot stress this one enough—smart devices can take your business from 0 to 60, if done right. That’s why we work with our clients to set up our wide range of VoIP products, that can shave down on phone bills and seamlessly connect you to your clients. Call us at 855-827-7426 today to learn more about the powerful and affordable communications solutions that are tailored to grow with your small business.