How to Define Your Business Brand Identity

August 31st, 2018 | Posted by Vaspian
Building a Brand for Your Start Up Business

What’s your business’ brand identity? For many, it might not be a very simple question. Brand identity is a culmination of many factors, and for some companies, it can take a little while before they have identified and feel comfortable with their brand. A powerful brand identity is paramount to finding success in your industry,… Read more »

Earning Customer Loyalty and How to Keep It

August 28th, 2018 | Posted by Vaspian
Importance of Customer Loyalty

A company’s worth and success are determined by its customers. So, it only makes sense that your main priority aside from making a high-quality product or service is customer loyalty—and sustaining it for the long-term. It’s easier said than done. There are many elements that go into building and nurturing your customers’ loyalty. Excellent customer… Read more »

The Rise of Word of Mouth Marketing and Why You Should Care

August 23rd, 2018 | Posted by Vaspian
Customers Spread the Word About Your Brand

It’s an old concept that’s being brought to the forefront of modern-day marketing strategies: word of mouth marketing (WOMM). When a consumer talks about a brand that they use and love, they are proving to be the Most Valuable Player of your marketing team. After all, 92% of consumers trust referrals or recommendations from people… Read more »

The Importance of Small Talk in Business and Why You Need to Get Better at It

August 21st, 2018 | Posted by Vaspian
Businesswoman Improving Small Talk Skills

It’s no secret that (well-executed) small talk is a necessity in the world of business. Love it or hate it, that little polite conversation is here to stay. Perfect for building connections with partners and clientele, small talk has the ability to take your relationships to new levels, helping you achieve trust and loyalty with… Read more »

5 Ways Your Website Speed and Performance Are Hurting Your Business

August 15th, 2018 | Posted by Vaspian
Slow Website Speed and Performance

When people visit your company website, does it take more than a second or two for it to load? Believe it or not, those few seconds could be hurting your business in more ways than one and hinder profit. When you take the time to improve your website speed, it will make an immense difference… Read more »

Fax Is Not Dead! The Benefits of Fax to Email

August 7th, 2018 | Posted by Vaspian
Fax to Email Helps Business Communication

Yes that’s right, fax isn’t dead! Instead, it’s saving businesses from crumbling due to senseless errors. So, though many people are baffled that the fax machine, invented more than 150 years ago, is still a thing, it’s actually very much alive and well, and a necessity across several industries. So why do we still have… Read more »

Seven Ways Automation Can Enhance Your Business

July 25th, 2018 | Posted by Vaspian
Business Automation Software Advantages

As a business owner, one of the things you should be most concerned about is making sure your company runs as efficiently as possible. If you have employees who are spending too much time getting bogged down by minuscule tasks, it could drag down morale and cost you a lot of money in the process…. Read more »

Communication Trends Taking Over the Hospitality Industry in 2018

July 17th, 2018 | Posted by Vaspian
New Technology Being Utilized in a Buffalo NY Hotel

The hospitality industry is ever-changing and with today’s advancements in technology, it’s more important than ever to stay informed on what fads are taking reign. Read on for this year’s communication technology trends in hospitality. Web-managed check-ins and check-outs More and more guests prefer the convenience of self-service to alleviate wait times and complete simple… Read more »

How to Make Better Decisions to Better Your Business

July 11th, 2018 | Posted by Vaspian
Businessman Trying to Make a Decision

Running a small business requires a lot of time and energy and often, planning for the future, isn’t a priority on the daily to-do list. However, growth and success start with taking the time to think through your processes and operations to make better business decisions in order to benefit your company for the short… Read more »

How Cloud-Based Communications Can Benefit Your Business

July 9th, 2018 | Posted by Vaspian
Cloud-Based Technology Concept

The world is rapidly changing. And now, businesses have technology at their fingertips that allow them to offer faster service, better than ever before. In almost every industry, it’s becoming not only encouraged, but also, essential that you adapt to the latest trends to keep up with the competition. Nowhere is that more relevant than… Read more »